TOWARDS AN INTELLIGENT DESIGN APPROACH FOR ENHANCED SMART TV ENGAGEMENT

Abstract

The progress of information technology and human-displayinteraction (HDI) has resulted in the progressive incorporation of smart TVs into daily existence. These gadgets are now an essential element of the smart home, serving a wide range of users. However, manufacturers have difficulties in comprehensively grasping and fulfilling their customers' demands for a more engaging smart TV experience. Researchers suggest that integrating HDI (High Definition Imaging) technology with rotating displays, specifically designed for smart TV capabilities, can enhance the overall immersive experience of home entertainment. Thebigger screen sizeofsmartTVscompared to mobilephones providesa significant advantage, sinceitenhancesuserinteractionandencouragesuserstoadoptthesmartlifestyle. Thisstudy utilizes quantitative analytic techniques to investigate user behavior data obtained from features linked to TCL XESS rotating TV models A200S and A200PRO. The analysis encompasses many usage characteristics, such as users' overall feature ranking, frequency of utilization, and the most and least utilized features. To summarize, implementing a smart design strategy that prioritizes the Human Development Index (HDI) and television (TV) elements can help generate recommendations that align with user preferences.