EFFECTS OF OTT ON FILM PRODUCERS IN TAMIL FILM INDUSTY

Abstract

The introduction of digital photography the rapid transformation in data storage which came along has paved the way for the digital film making era. The emergence of over the top (OTT) media services has started to change the media space significantly. As is known digitization has created a new course of travel in cinema sector as in all areas of life. The speed revolution in the Internet and in smart phones has completely led consumer to easily watch movies or desired series from their smart phones, desktop computers, laptop, tablets or smart televisions (tv’s). Covid 19 is an unpredictable global pandemic which has changed the way audience consume media. An undeniable trend surfaced in this period-adoption of OTT’s. With this study the researchers have studied the evolution of OTT space in India and reviewed the dynamic OTT space evaluate big banner movie releases on platforms like Amazon and Netflix. To complete the study it was imperative to evaluate the effects on OTT for film producers in Tamil movie industry. With this background the researchers work on the objectives and tried to evaluate the role played by the pandemic evolving OTT media consumption trends. This article draws attention to the rise of OTT factors influencing its success and what are film makers and producers thinking?