INTERACTIVE LEARNING AND VISITOR ENGAGEMENT: ANALYZING THE ROLE OF EDUTAINMENT IN MUSEUMS OF DELHI

Abstract

This study explores the integration of edutainment—educational entertainment—in museums of Delhi, aiming to evaluate its effectiveness in enhancing visitor engagement and learning outcomes. Background: Amidst the evolution of museums from traditional exhibit halls to interactive learning environments, this research addresses the significant gap in empirical studies concerning edutainment's impact within the cultural and educational context of India's capital. Objective: To evaluate the impact of edutainment activities on visitor satisfaction and learning outcomes and to determine the relationship between the frequency of museum visits and the preference for interactive exhibits. Methodology: Quantitative approach has been selected for the study. A self-structured questionnaire has been taken for the collection of primary data from 120 respondents. For the sample size calculation, R-Studio has been used, and for the Statistical tests (Regression Analysis and Correlation analysis), SPSS V27 has been used. Findings: Findings indicate a positive correlation (0.726) between the frequency of museum visits and the preference for interactive exhibits. Additionally, the perceived impact (0.985) of these activities strongly aligns with visitor’s satisfaction and experiences. Conclusion: These results underscore the potential of interactive technologies to transform educational delivery in museums. The study concludes with recommendations for museum administrators to optimize edutainment implementations, aiming to maximize educational impact and visitor satisfaction.