LEADERSHIP AND MANAGERIAL CHALLENGES IN DRIVING DIGITAL TRANSFORMATION USING ROBOTICS AND AI IN FINANCE AND ACCOUNTING FUNCTION

Abstract

This research article delves into the enchanting world of digital metamorphosis within the finance and accounting sector, with a keen focus on the harmonious integration of Robotics and Artificial Intelligence (AI). The study bravely explores the uncharted territory of leadership and managerial hurdles faced by organizations in harnessing the transformative power of Robotics and AI. In this research article, we delve into the intricate labyrinth of psychological implications associated with the adoption of AI technologies in finance and accounting processes. The data was meticulously gathered from 73 executives of the distinguished stature of CEO, CFO, and visionary business leaders in the captivating domain of finance from diverse companies, to ascertain their profound involvement in the digital transformation of their respective enterprises.