HARNESSING VALUE IN THE DIGITAL ECONOMY THROUGH BUSINESS MODEL INNOVATION PERSPECTIVES

Abstract

This study explores the dynamics of leveraging creativity and human capital in the digital economy for sustainable business transformation. In an era marked by rapid digitalization, businesses are faced with the challenge of adapting to evolving technologies while nurturing their human capital's creative potential. The purpose of this research was twofold: first, to shake up the established order of digital transformation research; and second, to analyze the article systematically in order to learn how digital influences business model innovation (BMI). This research shows that academics have gained an upper hand on the subject of digital transformation beginning in around 2014. Research in developing nations and greater participation from academics and experts are among the key outcomes. Disruptive technologies, open platforms and biological systems and emerging technologies that empower individuals are all highlighted in the report.