CONSUMER SATISFACTION TOWARDS GREEN PRODUCTS: B2B MARKETING INSIGHTS FROM INDORE CITY

Abstract

In business markets, organizations working in creating economies manage expanded utilization of the Web, new electronic buying techniques, and many virtual entertainment and online deals stages. In any case, advanced correspondences on B2B deals and client procurement. are not satisfactory about the example. We create and test a model of computerized echoverse in a developing business sector B2B setting by breaking down a one of a kind 132-week green items dataset from an Indore center point firm working on the lookout. The primary objective of this paper is to investigate the B2B sales and customer acquisition perception of Indore public about green brand products and to determine the elements that influence young consumers' satisfaction with green products. Keeping these objectives in mind, a questionnaire was prepared and given to 100 participants. The findings show that consumers' knowledge of and favourable attitudes toward green products are important indicators of consumer satisfaction toward green products. Furthermore, the importance of green products strongly predicts whether consumers will buy them. Finally, further results and future avenues for research are explored.