DETERMINATION OF THE SIGNIFICANT FACTORS CONTRIBUTING TO CUSTOMERS CHANGING BRAND

Abstract

Investigating the variables influencing customers' brand switching behaviour when purchasing FMCG goods in India is the aim of the study. To quantify the connections between the study's variables, a qualitative methodology has been used. Theoretical Framework: To investigate how customers' satisfaction with brand switching behaviour is affected by price, brand image, and service quality. Design/methodology/approach: In-depth interviews were conducted to gather primary data, and transcripts from a sample of the education department were used to assess an open-ended questionnaire. To establish the relationship and validate the study, SPSS 25.0 was employed. This essay examines the results of qualitative research involving in-person interviews with customers regarding their propensity to switch FMCG brands. Findings:While switching conduct may possibly be impacted by specific different factors that poor person been considered, this concentrate just assessed the impact of four factors.These study could help managers in the telecom sector develop tactics that are specifically tailored to valued customers and encourage customer retention. Research, Practical, and Social Implications:This study gives experts a few valuable thoughts for creating strategies to guarantee that there is further developed service quality, sensibly priced, and captivating bundles for relatives. More accentuation ought to be put on loved ones to oblige different individuals and give continuous deals motivating forces to its clients.