HOTEL’S GREEN PRACTICES:IMPACTS ON CLIENTS' ADOPTION

Abstract

Through performing a literature review, this paper aims to determine the impacts of a hotel’s green practices implementations on clients in the hospitality industry. The articles utilized for the literature review were retrieved from the Google Scholar indexed reputed journals. Education, gratification, paying a premium for social good fare, enhanced purchasing power, environmental consciousness, changed beliefs, positive feelings, motivation for eco-friendly products, the intention to revisit, etc. were some positive impacts of green practices on the client. Also, it was observed through the literature that the clients are aware of green practices but their awareness should be enhanced through various possible aids. All kinds of information about any sustainable practices at the hotel must be available for guests to see and read. This not only expands people’s knowledge about the environment but allows them to visually connect the information and see how it is applied within the hotel.