THE EXPRESSIVE METONYMY AND ITS APPLICATIONS IN CONTEMPORARY GRAPHIC DESIGN

Abstract

In the era of advanced technology, the significance of expressive Metonymy in graphic design emerges as an artistic tool that enhances the communicative rhetorical form of visual messages. The research explores the role of Metonymys in achieving innovative and expressive visual effects, focusing on how they are employed to enrich cultural and artistic communication. By analyzing the future applications of expressive Metonymy, the research aims to provide a conceptual and practical framework for graphic designers, contributing to a deeper understanding of visual content and improved interaction with brands. The findings suggest that technological advancements enhance the recipient's comprehension of visual messages, leading to rich interactive experiences. Expressive Metonymy plays a crucial role in achieving this effect, allowing for the presentation of new meanings and the deepening of visual messages. Through the use of expressive models and icons, designers can achieve innovative and expressive visual effects, enhancing the communicative rhetorical role of the design output. Thus, the research highlights the increasing importance of expressive Metonymy in contemporary graphic design, emphasizing its role in enhancing visual and artistic communication. The research offers valuable insights for graphic designers, helping them leverage modern technologies to achieve innovative and expressive visual effects, thereby enhancing the communicative value of graphic outputs.