A USER STUDY AMONG THE AFFILIATED COLLEGES OF BHARATHIAR UNIVERSITY ON THE PERCEIVED EFFECTIVENESS OF STRATEGIC LIBRARY MANAGEMENT IN THE DIGITAL ERA

Abstract

This study investigates the perceived effectiveness of strategic library management in the digital age, focusing on colleges associated with Bharathiar University. It talks about how academic libraries have gone from being places to store books to places where people can find digital information. It also stresses how important it is to use strategic management to make sure that the library's services are in line with the goals of the school. Good library management includes using technology, improving the digital infrastructure, putting the needs of users first, and giving staff ongoing training. The study employs both descriptive and inferential methodologies. It asks 250 students and faculty members how they feel about different parts of library management, like strategic planning, technology integration, digital infrastructure, e-resource availability, digital resource accessibility, staff competence, user training programs, service quality, user satisfaction, and how effective the library seems to be. The results show that people think the best part is using technology together, but the digital infrastructure needs to be better. People are very happy with how well the library's digital resources work. They know that the library helps kids do well in school. But to make service better, we need to look at things like how reliable the internet is and how to help staff learn new skills. The research shows that the library is good at making plans and giving good service. To stay competitive and make sure it stays useful in the long run in the digital academic world, it needs to keep spending money on staff training, technology, and infrastructure. Some ideas for improving library services and making users happier are regular performance audits, better digital infrastructure, and more programs to teach people how to use the library.