INNOVATION AND PRACTICAL RESEARCH ON THE TEACHING REFORM OF IDEOLOGICAL AND POLITICAL EDUCATION IN COLLEGES AND UNIVERSITIES BASED ON THE BACKGROUND OF THE NEW MEDIA ERA

Abstract

Background: The conventional political and ideological education concept, education method, and education material can't completely adapt to the online environment, which is the primary position of students in college political and ideological learning. In the age of modern media, ideological and political education—particularly that provided in colleges and universities must deal with new regulations and challenges.

Aim: Provide and create cutting-edge instructional strategies that include new media tools and channels, making sure the techniques suit the inclinations and study habits of students of today.

Method: As research on new environmental media is still in its infancy, specific and targeted new media evaluation instruments are still lacking. Based on the social responsibility of journalism and the social function of contemporary media outlets, the article offers a set of index techniques to evaluate the efficacy of environmentally friendly news dissemination and offers related improvement strategies as a starting point.

Results: the Chinese social media site accessible numbers for ecological instruction performed low in terms of cognitive effectiveness and attitude efficiency, coming up at 60.7% & 71.5%, respectively. The study's results show that 81.3% is the optimal utilization rate for environmental learning Media. From a perspective of political and ideological education, college students may benefit from an environmental conservation class on WeChat, which can raise their level of ideological awareness and give them with political and ideological knowledge.

Conclusion: Through an examination of the assessment findings, this article highlights the issues with the existing environmental education new media's communication efficiency and offers recommendations for how to make it more effective in this area.