OPINION LEADERS: IMPACT OF FOLLOWERS SUSTAINABLE BEHAVIOURAL INTENTION AND MODERATING EFFECT OF PARASOCIAL RELATIONSHIP WITH OPINION LEADER CHARACTERISTICS. ACTA SCIENTIAE, [S. l.], v. 7, n. 1, p. 442–453, 2024. Disponível em: https://periodicosulbra.org/index.php/acta/article/view/35.. Acesso em: 13 jun. 2026.