FACTORS INFLUENCING ONLINE BUYING INTENTION IN SOCIAL COMMERCE: A CRITICAL ANALYSIS HIGHLIGHTING THE ROLE OF ARTIFICIAL INTELLIGENCE. ACTA SCIENTIAE, [S. l.], v. 6, n. 2, p. 417–433, 2023. Disponível em: http://periodicosulbra.org/index.php/acta/article/view/79.. Acesso em: 28 apr. 2026.